Way back before the pandemic, before Zoom, before LinkedIn, the ad agency Chiat/Day (creators of the infamous “1984” spot that introduced the Apple Macintosh) figured working virtually was a viable way to run a company.

Zach Rosenberg was on the task force that declared working from home — or from anywhere for that matter — was the future of advertising, and figured out to how to make it work. In 1993!

Since then, Zach has run entire agencies, and is now a consultant. Find out how Chiat/Day “invented” WFH, and how Zach recommends that you promote your own business despite a pandemic.

In addition, you’ll hear about exploding glass, how networking really works, helping to build a company from millions to billions, and marketing brands in outer space. Yep, for real.

All this and more in Episode 15, plus a little Easter egg for patient listeners!

Episode Notes

Zach’s links:

• zachrosenbergconsulting.com
• On LinkedIn
• On Twitter: @ZachRosenberg
• zach@zachrosenbergconsulting.com
• Articles by Zach, including…
• “Has The Virtual Office Finally Come of Age?”
• Metatron Media Partners

Stuff we talk about:

• Chiat/Day
• The Binoculars Building
• The iconic Memorex TV commercialsl
• BBC: Reporter broadcasting from home
• Cat 5 Ethernet Cable
• Horizon Media
• Forbes article on Space Advertising
• Winmo sales prospecting tool
• mmhmm video conferencing add-on

You can subscribe on your favorite podcatcher app —  Apple Podcasts, Google Podcasts, Overcast, Spotify, Amazon Music, TuneIn and PocketCast  — or wherever you normally listen.

And if you like what you hear, please leave us a review. It’ll help other people find us. Thanks!

Music: Happy Theme by maxmakessounds and Atrium Loop by dpren used under standard Creative Commons attribution license: https://creativecommons.org/licenses/by/3.0/