Category Archives: Business

Digital campaigns for movies

Love movies? Me, too. And you’ve probably seen the campaigns that promote them during Oscar season. Which means you’ve seen Andrew Stachler’s work. High pressure creativity. Near-instant turnaround. Coordinating teams in the U.S., Manila and Buenos Aires. How can they do that while working from

Mudslides, fax machines and philanthropy

What happens when disaster strikes your community and the local workers lose their jobs? If you’re one of my oldest friends, Ron Blitzer, you roll up your sleeves and raise $180,000 in 5 days. From home, of course. Find out how this serial entrepreneur and

Should all agencies be working from home?

One of the most successful social media content studios in the country is run by Seth Sliver from his home high in the mountains above Los Angeles. Social Control is the go-to social content resource for some of the nation’s biggest ad agencies, getting attention for

Large teams, managing for diversity

How do you run a 300-person team from your desk at home? And how does that team manage to function in this time of quarantine? Erika Abrams, lately of Encore VFX, has some answers. Her take on the weirdness of Zoom meetings, the need for

Shape Up: Stop running in circles

One of my heroes is Jason Fried, co-founder of Basecamp, the project management system we have used for over a decade. Like us, he and his company have been working almost entirely remotely for years, and he’s written a book about it call “REMOTE: Office

Open houses when we’re stuck at home

How does a Realtor hold open houses when everyone’s locked down? Paul Small talks with us about social media, video walking tours, the 5 AM Club and the value of finding The One Thing. Then we contemplate the roles of artists and agents in enriching the

Corporate exec to entrepeneur

Patrice Varni shares her workout obsession, her working setup, her love of teams and the enviable setting of her quarantine by the lake. All in service of her transition from corporate exec to home-based entrepreneur. Episode Notes Links to things we talked about: Patrice Varni