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All posts by FreeAssociates

The Hype Handbook

If you’re trying to make a difference in the world and nobody’s noticing, maybe what you need are the skills of a Hype Artist. Michael F. Schein and I talk about the contrariness of the Rolling Stones, the techniques of cult leaders, and how that can help you do some good out there.

Get control of your time

John Sindelar has created a new way of looking at how you spend your time: a calendar app called Dayback. We talk about the elusiveness of time, the challenges of software and…surfing.

Taste the podcast on Pod Buffet

We’re thrilled that WorkLife@Home was featured on Pod Buffet! Host Steve Heatherington features 5-minute tastes of an eclectic mix of new podcasts from around the world. It’s a cool idea that exposes podcasts to new audiences, and audiences to new podcasts. Steve is one of

Keeping it light

The brilliant Dave Coverly has won a ton of awards for his panel Speed Bump. Makes me happy every morning when I studiously avoid the news for a few minutes and plunge into the comics section. https://www.gocomics.com/speedbump/2020/11/05

Schools in 2020: Education during a pandemic

Remote learning? Budget cuts? How are our schools coping? Linda Greenberg lives at the nexus of parents, teachers and administrators. As head of the Santa Monica Education Foundation, she hears both the complaints and the solutions — while her nonprofit raises millions of dollars to

Digital campaigns for movies

Love movies? Me, too. And you’ve probably seen the campaigns that promote them during Oscar season. Which means you’ve seen Andrew Stachler’s work. High pressure creativity. Near-instant turnaround. Coordinating teams in the U.S., Manila and Buenos Aires. How can they do that while working from

Mudslides, fax machines and philanthropy

What happens when disaster strikes your community and the local workers lose their jobs? If you’re one of my oldest friends, Ron Blitzer, you roll up your sleeves and raise $180,000 in 5 days. From home, of course. Find out how this serial entrepreneur and

Should all agencies be working from home?

One of the most successful social media content studios in the country is run by Seth Sliver from his home high in the mountains above Los Angeles. Social Control is the go-to social content resource for some of the nation’s biggest ad agencies, getting attention for

Large teams, managing for diversity

How do you run a 300-person team from your desk at home? And how does that team manage to function in this time of quarantine? Erika Abrams, lately of Encore VFX, has some answers. Her take on the weirdness of Zoom meetings, the need for

Shape Up: Stop running in circles

One of my heroes is Jason Fried, co-founder of Basecamp, the project management system we have used for over a decade. Like us, he and his company have been working almost entirely remotely for years, and he’s written a book about it call “REMOTE: Office

Online learning systems

How do you sell cloud-based learning systems on four continents while managing a remote team — all from home? Adam Berns and I discuss that and more in a deep dive into online education, home schooling, coping with time differences and learning from video games.